LinkedIn Top Startups 2025: Cities edition

Trio has been recognized by LinkedIn as one of its 2025 Top Startups – Cities Edition, an award that celebrates the fastest-growing private companies that attract the most talent in their regions. The recognition reinforces Trio’s commitment to innovation, organizational culture and building solutions that transform digital financial services.

What is LinkedIn Top Startups – Cities Edition?

While the main LinkedIn Top Startups list highlights emerging companies from across the country, the cities edition was created to offer a more local view, showing the startups that stand out most in specific metropolitan areas.

In 2025, LinkedIn selected 27 cities around the world, across every continent, analyzing platform data to identify fast-growing companies with a strong ability to attract talent. In Brazil, only 3 cities made the cut: São Paulo, Belo Horizonte and Curitiba.

How the award works

The selection is based on LinkedIn’s proprietary data and takes four main criteria into account:

• Headcount growth: measured by the percentage of new professionals hired in the city during the evaluation period (July 1, 2024, to June 30, 2025);
• Engagement with the brand and team: includes views from non-employees and interactions with the company’s page and its employees’ profiles;
• Interest in job openings: considers the volume of views and applications for openings at the company;
• Attracting top talent: measures the number of professionals coming from companies recognized on the LinkedIn Top Companies lists.

The full list of requirements is in the official post. To qualify, companies must also have:

• at least 30 full-time employees in the listed city;
• been founded no more than 7 years ago;
• financial and operational independence, with no ties to consultancies, accelerators or government bodies;
• a stable workforce, with no reductions greater than 15% during the period analyzed.

A milestone for Trio’s culture

Being recognized as one of LinkedIn’s Top Startups is more than an award: it validates the collective effort and the culture that drive Trio to grow in a sustainable, human way.

“Being among LinkedIn’s Top Startups reflects what we have believed from the start: that inspired people with a sense of purpose build exceptional companies. This recognition reinforces what we live every day: a culture of collaboration, continuous learning and a passion for innovation.” — Bruna Calegari, Head of Marketing at Trio

Looking ahead

With this recognition, Trio reinforces its role as a leading player in Brazil’s fintech ecosystem, continuing to invest in technology, culture and people to transform the way the financial sector connects and grows.